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Here are a
few FAQ's for anyone interested in buying or selling a home in
Hampton Roads.
Table of
Contents
What should I ask a
real estate agent before I sign a listing contract to sell my
home? 13 powerful questions to ask a real estate agent before you sign a
listing contract to sell your home
What should I know
about buyer agency?
What should I watch
out for when selling my home? The 9 Most Deadly Mistakes You Can Make When
Selling Your Home
1. What should I ask a real
estate agent before I sign a listing contract to sell my home?
13 powerful
questions to ask a real estate agent before you sign a listing contract to sell
your home
1. How long have your been selling real
estate?
2. What is the percent of Sellers compared
to Buyers that you serve?
3. Can we cancel the listing if we're not
happy?
4. Do you have a personal
assistant?
5. Do you recommend that I hire an
attorney?
6. May I see your resume or personal
brochure?
7. What systems do you have in place that
will keep you in constant contact with me during the listing and the
transaction?
8. Are you fully automated with your own
personal computer, FAX machine, copier, voice mail, etc.?
9. May I see all the paperwork that you are
going to ask me to sign?
10. What professional designations do you
have?
11. I want to give my home the advantage of
the latest marketing strategies. How much time & money do you invest each
month in professional training?
12. Why are you personally motivated to
sell my house?
13. Why should I list with you rather than
any other agent who is calling on me?
The best agents strive to protect the best
interest of the home buyer. Your agent should be willing to execute a contract
to carry out their commitment and promise.
We recommend that all home buyers go into a
contract with their buyer's agent in order to have full protection and
recourse.
When contracting with an agent you should
look for the following items in a buyer agency contract:
- The buyer agent agrees to represent the
best interest of the purchaser.
- The buyer agent will, to the best of their
abilities, search the entire market area for all properties which meet the
purchasers needs, be it from the multiple listing service, for sale by owners or
new construction. The agent will not waste the time of the purchaser by showing
homes that do not meet the purchaser's criteria, unless the purchaser has agreed
in advance to view other types of homes buyer agent feels would be in the
purchaser's best interest.
- To help insure the purchaser is not
unknowingly over paying for a home, buyer agent agrees to perform a market
analysis on every home on which the buyer is contemplating making an offer.
Buyer agent will negotiate for the Buyer on each of the following issues:
- Price
- Terms
- Possession
- Contingencies
- Inclusions/exclusions
- Buyer agent agrees to assist and advise
the purchaser on negotiating strategies that will help to procure the home at
the most favorable price, terms and other factors for the purchaser.
- In order for the purchaser to make an
informed decision as to whether or not a particular property is a wise purchase,
buyer agent agrees to disclose to the purchaser all known information, allowable
by state or Federal law, be it positive or negative, regarding the desired
property to purchase.
- Buyer agent agrees to keep all
confidential information (that state law allows) about the purchaser from the
seller or listing agent, thus preventing the seller from gaining an upper hand
on negotiating strategies. Examples would be for whom the buyer works, household
income, and maximum price purchaser is willing to spend.
- Buyer agent will not to take compensation
from any outside vendors relating to the purchase of the home without the
knowledge and consent of the purchaser.
- Should two separate clients of the
brokerage firm become interested in the same property, at or near the same time,
the clients that make the first offer to purchase the property will be allowed
to complete all negotiations related to that offer before any other client can
move forward on the same property.
- The purchaser will cooperate with the real
estate agent by providing true and accurate personal and financial
information.
- You shouldn't commit to a Buyer Agent on a
long term basis until you are comfortable that the agent will be committed to
you.
- The purchaser acknowledges that the buyer
agent will be putting in a lot of time and energy scouring the marketplace for
all the homes that best suit the purchasers needs. The purchaser will not work
with any other real estate agents during the term of the agreement.
- There are many methods of compensation for
a buyer agent. The most common is having the agent's commission paid by the
seller from the proceeds of the transaction. Since most real estate agents are
willing to give up a portion of the listing commission to the agent that brings
about a buyer ready willing and able to purchase, you can request that your
agent be paid that from the proceeds of the transaction. For other methods you
should consult personally with your exclusive buyer agent.
Mistake #1 - Pricing
Incorrectly
Every seller wants to realize as much money
as possible when they sell their home. But a listing price that is too high
often gets the seller less than a price that is at market value. If your house
is not priced competitively, people looking in your price range will reject your
house in favor of other, larger homes for the same price. At the same time, the
people who should be looking at your house will not see it because it is priced
over their heads! Overpricing usually increases time on the market, and that
adds to the carrying costs. Ultimately, many overpriced properties sell below
market value.
Mistake #2 - Failing
to "Showcase" the Home
Buyers look for homes, not houses, and they
buy the home in which they would like to live. Owners who fail to make necessary
repairs, who don't spruce up the house inside and out, touch up the paint and
landscape, and keep it clean and neat chase buyers away as rapidly as
Realtors® can bring them.
If you were selling a car, you would wash
it, or maybe even detail it to get the highest price. Houses are no
different.
Mistake #3 - Using
the "Hard Sell" During Showings
Buying a house is an emotional decision.
People like to "try on" a house and see if it is comfortable for them.
It's difficult for them to do that if you follow them around pointing out every
improvement that you made. It may even have the opposite effect you want, by
making them feel they are intruding on your private space.
Resist the temptation to talk the entire
time a buyer is there, and let them discover things on their own. Try a tasteful
sign to point out some hidden amenity that they might miss.
Mistake #4 -
Mistaking Lookers for Buyers
For Sale By Owners always get more activity
than houses listed with an agent. No question about it, Realtors® will only bring qualified buyers, and these will be fewer than if you
open your front door to everyone who walks down the street.
A qualified buyer is one who is ready,
willing, and able to buy your house. I find that most people who go looking at
For Sale By Owners are just starting to think about moving. They may be good
buyers, but they're just 6-9 months away from being ready. They don't want to
bother an agent yet, so they call the "By Owner" ads to get a feel for
what's available. They may have a house to sell first, or may need to save some
more, or may have credit that needs fixing. When everything is in place, that's
when they go out looking with a Realtor®.
An agent will ask a buyer how much they can
really spend for a house, how much they have to put down, how good their credit
is, how much they can pay each month, how much they will realize
(realistically!) when they sell their present home and about a dozen other
questions like that. But unless your Realtor® finds all the facts
first, you must ask all these questions before the buyer crosses your threshold.
Otherwise, you may have a parade of Sunday afternoon shoppers with a dream of
owning a home some day.
Mistake #5 - Not
Knowing Your Rights & Obligations
Real estate law is extensive and complex;
the contract for sale and purchase is a legally binding document. An improperly
written contract can cause the sale to fall through, or cost you thousands for
repairs, inspections, and remedies for title defects. You must be certain which
repairs and closing costs you are responsible for. You must know whether the
property can legally be sold "as is," and how deed restrictions and
local zoning will affect the transaction. If there are defects in your title, or
if your property is in conflict with local restrictions, you or your
Realtor® must remedy them, or you might have to pay a great
deal.
Mistake #6 - Signing
a Listing Contract with No Way Out
Many times an agent will have good
intentions about marketing your house, but circumstances can change. There might
be a death in the agent's family, or the agent may decide to quit the business.
In these cases where the agent couldn't or wouldn't perform, you should have the
right to fire your agent. In some companies the broker will assign your listing
to someone else in the office, someone new in the business that you didn't
personally select. Always protect yourself by getting a guarantee of performance
with the right to cancel.
Mistake #7 - Limiting
the Marketing and Exposure of the Property
The two most obvious marketing tools (open
houses and classified ads) are only moderately effective. Surprisingly, less
than 1% of homes are sold at an open house. Agents use them to attract future
prospects, not to sell the house!
Advertising studies show that less than 3%
of people purchased their home because they called on an ad. And if a machine
answers, most callers just hang up without leaving a message.
The right Realtor® will employ a broad spectrum of marketing activities, emphasizing the
ones they believe will work best for you. There are dozens of more effective
ways to find buyers than just open houses and advertising. By the way, they or a
trained member of their staff will be there every time the phone rings. Did you
know that most calls come in during business hours when sellers are away at
work, and most home showings are between 9:00 and 5:00 Monday through
Friday?
Mistake #8 -
Believing that a Re-finance Appraisal is the Market Value of Your
Home
An appraisal is an opinion of value for a
certain purpose. If the lender wants to lend you the money, they are motivated
to have the appraisal come in high. The appraiser may ignore foreclosure or
distress sales in order to justify the high value. But a real buyer in the real
world will not ignore these properties. They are your competitors when you try
to sell.
I can't tell you how many ridiculous re-fi
appraisals I've seen. Don't make the mistake of thinking that the value you were
told 6 months ago when you refinanced is what a real buyer would pay. Ask your
Realtor® for ALL the solds in your area, then
decide.
Mistake #9 - Choosing
the Wrong Realtor®, or
Choosing One for the Wrong Reasons
It's likely that you don't interview people
very often. And yet in order to find the Realtor® who is right for you, you may interview several. The quality of your
home selling experience is dependent upon your skill at selecting the person
best qualified.
It's interesting that in the real estate
business, someone with many successfully closed transactions usually costs the
same as someone who is inexperienced. Bringing that experience to bear on your
transaction could mean a higher price at the negotiating table, selling in less
time, and with the minimum amount of hassles.
The world is populated with
Realtors® who are wrong for you. For example, the housewife
who sells an occasional house because she needs a little pocket change, or the
insurance salesman who believes he can handle two careers. Or perhaps your
cousin George, who really needs your business.
The sale of your home could well be the
most important financial transaction you have ever been involved with. The
person you select can make it a satisfying and profitable activity, or a
terrible experience. It's your home, and your money. The choice of your
Realtor® is up to you. Make that selection carefully. |